Rachel Ettinger is a young Canadian woman who is blazing trails like no other. She is opening space and starting conversations for topics that have been seen as taboo for way too long, in the most creative and meaningful ways. Keep reading to find out who this gal is and what she is doing to empower others.
twowildtides: Please tell our readers about yourself and your business.
Rachel Ettinger: Here for Her is a social enterprise that aims to reduce the stigma around health through awareness, education, discussions and charity work. We are a non-judgemental place where people can ask questions and get advice on how to take control of their health from our network of health professionals. We inspire people to take control of their health and also challenge norms. We sell clothing with proceeds going back to local or national initiatives and charities. We also facilitate volunteer opportunities in the community, bridging the gap for young professionals to personally make a difference! Basically the Instagram (@shophereforher) is the hub where people can learn, ask questions and discuss health topics (both mental and physical) and feel less alone!
My name is Rachel Ettinger, I’m a morning show host on 97.5 Virgin Radio in London, Ontario. I’m doing my MBA part-time currently at Wilfrid Laurier University and I’m the founder of Here for Her. I love riding my horse Gidget in my spare time, working out and trying new coffee shops and bakeries! I’ve been working in media for about four years since I graduated university and I’m so grateful for the platform I have on-air and on socials to be able to chat about topics I’m passionate about, such as women’s health!
RE: It got started almost two years ago! I lived in a very non-judgemental household and once I got to university I realized that my upbringing wasn’t the norm! There’s such a stigma around health, specifically women’s health, and we need to chat about it openly and educate ourselves on our health in order to make informed decisions. I had just started in media and realized I had a platform and therefore, Here For Her was born!
RE: Honestly, my surroundings. People I meet, friends, family, a great cup of coffee- I am constantly aware of new topics to discuss on Here for Her, or new things to experience and chat about. When you’re alert, it’s shocking how much you can pick up on through life and social media. I love going for coffee dates to meet new people and hear about their personal stories of success– it’s great learning and it always leads to personal development and new ideas! It’s so important to constantly be inspired and supported by the wonderful people in your life as well.
RE: Hmmmm. Managing my time. Before I started my MBA, I was able to manage my time between work and Here for Her. But now, Here for Her has taken a backseat and that’s OKAY. I only allow myself to check emails or DMs once or twice a week, as work and school are the priority right now! When you’re passionate about something, it’s hard to scale back but I’ve learnt that Here for Her can only be as successful as the motivation and inspiration behind it!
RE: Networking and hard work. When you meet like-minded individuals, amazing things can happen! I have met SO many small business owners in London, ON who have now become my friends and we host the most amazing events! HFH is sold at a few local boutiques and without them, it would not be as successful as it is! Genuine relationships are key. Working hard and loving what you do is also a key recipe for success! I also didn’t put a lot of pressure on myself in terms of financial goals or social media following for Here for Her– I’m lucky I have a full-time job so HFH was and still remains strictly a passion project. The second HFH becomes too stressful or not true to myself– I take a break and reassess.
RE: Take the chance. Nothing will ever be perfect. You have to take some risk for
RE: Feminism is wanting equal opportunities and rights for ALL individuals. That’s it. It’s standing up for yourself and standing up for equality. Whether that’s race, gender, or even menstrual equity. It’s important that we ALL take a stand for equality… as human beings… shouldn’t we all be feminists? The definition of feminism can be as general or specific as you want it to be!
RE: YES. It was amazing. Matt Sereda from the Thames Valley District School Board and I teamed up last year to provide free menstrual products in all TVDSB high schools! Then, this past year, we spoke in front of London City Council along with the DIAAC (Diversity, Inclusion, and Anti-Oppression Advisory Committee) about menstrual equity and it was passed UNANIMOUSLY. Now, London, Ontario is the FIRST CITY IN CANADA to provide free menstrual products in all publicly accessible city-owned buildings. This is HUGE. With more awareness, we’re hoping more cities follow suit. HALIFAX, come on now!!!!! I’m now working with the city to
We LOVE the items in your shop. “Get Ovar-y It” has to be one of our faves. Can you tell our readers about the story behind the “Fem Moves” pieces?
RE: Yes! Fem Moves means basically– how are you making fem moves? AKA how are you being a feminist? Are you standing up for your rights in school or at work? Are you helping advocate for someone else? Are you making your own choices and challenging societal norms? How are YOU a feminist and how do you show equality for all? By wearing this shirt, and any of our clothes, you’re showing that you’re a feminist and are working hard to support all individuals!
RE: “You are what you stand up for”
Okay— rapid fire:
RE: Grace and Frankie (
RE: PhysiApp for my exercises haha!
RE: Mindy Kaling’s new book!
RE: Daughters- Little Big
RE: MY WIRELESS EAR BUDS
RE: oh man… ANYWHERE with lattes and
RE: Right now with work and school… lounging and/or riding my
RE: I can do a Marcell the
We’d like to extend Rachel our sincerest gratitude for taking the time to answer our questions and share with you, our readers, her knowledge, thoughts, and wisdom. If you would like to keep up with Rachel and Here for Her, you can follow her on Instagram and Facebook or visit her website.